Certified Nutrition Specialist Board
Certified in holistic nutrition®
Certified personal trainer
As a triple-board certified nutrition expert and Fitness Hall of Famer, JJ is a passionate advocate of nutrition’s healing power and is mission driven to ignite a movement of women choosing to age powerfully.
After decades of watching women strive to shrink themselves, JJ is urging women to step into their power—physically and personally. Using her principles of powerful aging, she inspires women to get strong, get bold, and get what they want in life.
She embodies her philosophy as both a legendary personal trainer and the founder of 2 multimillion-dollar businesses: her personal brand and the Mindshare Collaborative, the most influential professional community in health, having propelled more New York Times bestsellers, PBS specials, and 7 figure brands than any other community.
JJ is a prominent TV and media personality who co-hosted TLC’s Freaky Eaters and was the nutrition expert for Dr. Phil’s Weight Loss Challenges. She’s made numerous appearances on PBS, Dr. Oz, Rachael Ray, Access Hollywood, and The TODAY Show. She also speaks regularly, commanding audiences of 10,000 or more, and has shared the stage with other highly sought-after experts including Tony Robbins, Seth Godin, Lisa Nichols, Gary Vaynerchuk, Dr. Mark Hyman, Dan Buettner, Mary Morrissey and more.
JJ is the author of four New York Times best sellers:
JJ is the author of four NY Times bestsellers: The Virgin Diet, The Virgin Diet Cookbook, JJ Virgin’s Sugar Impact Diet, and JJ Virgin’s Sugar Impact Diet Cookbook. Her book, Warrior Mom: 7 Secrets to Bold, Brave Resilience, shares the inspirational lessons JJ learned as she fought for her son’s life.
Evidence of JJ’s far-reaching impact can be seen in the millions of views on her YouTube channel, Instagram, and Facebook and through her popular podcast Well Beyond 40 with JJ Virgin, which has 20 million downloads and counting.
JJ is a 3x Inc. 5000 Founder and a top 10 finalist for the John C Maxwell Award. As an authority on transformational leadership, she has coached some of the biggest names in health and transformed the lives of millions of people around the world.
Our entire team’s commitment is to empower you to take your health into your own hands. Shopping is risk-free with my 30-day money-back guarantee on products.